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There will always be room for traditional television in advertising. Countless marketing studies done over the past couple years confirm that TV advertising remains as effective as ever. CNBC Catalyst reports that online powerhouses Google, Facebook and even Netflix still spend 60% of their own marketing budgets on traditional TV commercial production. Lead Creative Strategist Katya Ionova writes how TV advertising “creates, builds and grows brands.” TV commercials, infomercials and DRTV campaigns are all great and practical ways to introduce unfamiliar brands and a successful advertising campaign can keep those brands alive via increasing brand fame.
According to MarketShare’s VP of Strategy, Isaac Weber, TV is “the giant megaphone.” It affords the brand a sort of broad awareness, taking the message and amplifying it out in waves. It’s not target-market specific: it can reach anyone and everyone who happens to be watching at the right time. Ergo, traditional television advertising remains one of the loudest ways to capture attention.
Television advertising also yields tangible, measurable results. For instance, DRTV remains an effective campaign that is highly accountable and works well with other forms of marketing. Likewise, the success of traditional TV commercials and infomercials can be tracked by checking the amount of sales made during a campaign run.
For powerful marketing campaigns that can launch your brand from unknown to unstoppable, invest in traditional TV production.