In a cost-effective and aesthetically pleasing way, animation can help brands communicate a complex message or illustrate abstract concepts easily. Animation is also very flexible and can be used in a variety of areas in your marketing plan. If your marketing staff is constantly brainstorming new ways to share your company’s story while following safety protocols for COVID-19 prevention, Animation is the best option you have. Even top production companies in LA agree that animation has the power to attract visitors to business websites or get them excited about a new product they are interested in purchasing.
Here’s what you need to know:
Animated Explainer Videos
Customers can better grasp the importance of the product or service with the aid of an animated explainer video. It may, for example, demonstrate how to use a product feature or respond to frequently asked questions about a service. It normally consists of four major components:
- The problem being tackled
- The solution (your product or service)
- How the solution works for the customers
- An effective call-to-action
Animated explainers can also be used in a variety of settings, including your corporate websites, social media, and email campaigns. Just keep in mind that these videos should be brief and to the point. If you want to share it on social media, it is advisable to keep it bout a a minute long.
Brand Animation Videos
Brand animation is a short video that explains what your business is all about to the rest of the world. It utilizes graphics and music to evoke an emotional response from the viewers, in addition to text. Brand animation is useful, especially if you want people to learn more about your brand, culture, or product line.
Micro-animations are little, interactive animations on a website that direct the visitor with moving visual cues. They’re usually enabled when the user communicates with a page feature. The like button on Facebook is a popular example of micro-animation. A selection of animated emoticons appears when you hover your mouse pointer over the button on your screen or hold down the button on your mobile device, enabling you to express amazement, happiness, or sorrow.
Many businesses utilize GIFs to catch people’s attention on social media or to highlight their lively office culture, but the marketing possibilities for GIFs go way beyond recycling memes. Consider making motion graphics GIFs to promote a new product or a flash sale perhaps. Not only do GIFs work well on social media, but they can also be used to entice users to open an email or read a blog article.
Need help with Animation? Get in touch with top production companies in LA today to get started. Contact our team at Brandefy now!